Eight Drugstore Dupes To Replace Expensive Makeup Brands

By Krystal Cruz

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All makeup enthusiasts have experienced the heartbreak of wanting expensive makeup. Once an online makeup guru recommends a product, it is hard to convince yourself that you don’t need it. It’s not until you look at the “total” at the register that you take a step back and consider your options.


Have no fear, though! Here are a few drug store dupes to replace expensive makeup brands.


1. Loose Face Powders


Left: Right:


Laura Mercier Loose Setting Powder — $38.00 (
DUPE Coty Airspun Loose Face Powder — $7.99 (


2. Face Primers


Left: Right:


Benefit Cosmetics POREfessional Face Primer — $31.00 (
DUPE Maybelline Baby Skin Instant Pore Eraser — $5.29 (


3. Liquid Highlighters


Left: Right:


Benefit High Beam Liquid Highlighter — $26.00 (
DUPE e.l.f. Shimmering Facial Whip — $1.00 (


4. Dip eyeliner


Left: Right:


Tarte Clay Pot Liner — $21.00 (
DUPE Maybelline Eye Studio Lasting Drama Gel Eyeliner — $8.99 (


5. Mascara


Left: Right:


Too Faced Better Than Sex Mascara — $23.00 (
DUPE Rimmel London ScandalEyes Retroglam Mascara — $5.99 (


6. Brow Pencils


Left: Right:


Anastasia Beverly Hills Brow Wiz — $21.00 (
DUPE NYX Micro Brow Pencil — $10.00 (


7. Liquid Lipstick




Kat Von D Everlasting Liquid Lipstick in Shade Lolita I — $20.00 (
DUPE NYX Liquid Suede Cream Lipstick in Shade Soft-Spoken — $6.99 (


8. Blending Sponges


Left: Right:


The original Beauty Blender — $20.00 (
DUPE Real Techniques Miracle Complexion Sponge — $6.99 (
Disclaimer: Price may vary by retailer.