Twitter Users Try To #BoycottStarbucks And It Backfires

By Stephanie Holmes

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Starbucks CEO, Howard Schultz, announced Sunday that the company will hire 10,000 refugees in response to President Donald Trump’s executive order which bans the entry of immigrants from seven Muslim-majority countries.


Trump supporters weren’t too thrilled at this announcement and started threatening to boycott the coffee giant. They took to Twitter to express their feelings with the hashtag #BoycottStarbucks.


The threads started off predictably:



However, other coffee lovers encouraged the boycott and appropriated the hashtag for their own means. They even found the bright side #BoycottStarbucks: shorter lines and less racist/xenophobic people trying to get coffee.



According to a recent Daily Dot article, Starbucks earned $4 billion in revenue last quarter  — so who’s really winning?